Horseshoe Cleveland closed its doors at about 12:20am on Tuesday, May 10, for forty hours to transition to its new brand. The casino re-opened around 4pm on Wednesday, May 11 as JACK Cleveland Casino. As part of the rebrand, the eating establishments will also change names (The Spread Buffet becomes Market District Buffet, Tag Bar becomes Rock Bar and Diamond Lounge becomes The Library) and a new loyalty program will replace Caesars’ Total Rewards program. Horseshoe Cincinnati is expected to go through the same process in June.