Caesars Entertainment had filed for a trademark, \u201cThe Shoe,\u201d to be used for entertainment services such as live concerts at the Horseshoe Cincinnati casino in 2013.\u00a0The Ohio State University\u2019s response was that \u201cThe Shoe\u201d had referred to their football stadium since at least 1988.\u00a0OSU went on to argue that Caesars use of \u201cThe Shoe\u201d could dilute their trademark (OSU registered \u201cThe Shoe\u201d as a trademark in 2006) and lead people to believe that Ohio State was endorsing the casino.\u00a0Attorneys for Caesars have asked the U.S. Patent and Trademark Office to dismiss Ohio State\u2019s claims.\u00a0Caesar\u2019s attorneys argued that in order for a trademark to qualify for protection, it must be a \u201c\u2019household name\u2019 to all consumers across the United States\u201d and that OSU must prove \u201cthat the mark has become the principal meaning of the word.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Caesars Entertainment had filed for a trademark, \u201cThe Shoe,\u201d to be used for entertainment services such as live concerts at the Horseshoe Cincinnati casino in 2013.\u00a0The Ohio State University\u2019s response was that \u201cThe Shoe\u201d had referred to their football stadium since at least 1988.\u00a0OSU went on to argue that Caesars use of \u201cThe Shoe\u201d could […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[18],"tags":[103,63,82,95],"class_list":["post-2360","post","type-post","status-publish","format-standard","hentry","category-promotions","tag-caesars-entertainment","tag-horseshoe-cincinnati","tag-lawsuit","tag-the-ohio-state-university"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p87ey3-C4","_links":{"self":[{"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/posts\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2360"}],"version-history":[{"count":1,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/posts\/2360\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=\/wp\/v2\/posts\/2360\/revisions\/2361"}],"wp:attachment":[{"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ohiogaming.keglerbrown.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}